Embracing technology, the planet and corporate responsibility
With our patented techniques and the latest innovations, we continually create high-quality jewellery that exceeds industry standards. We also embrace our environmental and social commitments by formulating sustainable environmental development strategy and upholding the highest standards of corporate governance.
- Our Patented diamond Auto-Polisher, rebuilt TANG and Patented Heart and Arrow Viewer technology achieve an unprecedented level of sophistication for 3EX diamond cutting.
- Our eco-friendly Shunde low-carbon production centre reduce emissions to achieve our environmental goal.
- Built an Intelligent Fulfillment Centre (IFC) with automated inventory and order management infrastructure to keep up with a fast-paced retail environment.
- Our Charme Collection is produced with earth-friendly cyanide-free gold electroforming technique, ensuring our trusted products are safe to our health and our environment.
- We were the first company in jewellery industry to be listed on Hong Kong's stock exchange (1973).
- Our stores are all self-owned and self-operated to ensure quality and professionalism.
- We are one of the DTC Sightholders, and strictly abide by the Kimberley Process to procure ethically sourced diamonds.
- Avid supporter of local development of education and the performing arts.