Mr. Chow Fang Pu set up 'Chow Sang Sang Goldsmith' in Guangzhou.
The name is a masterful contraction of the adage '周而復始 生生不息' which means 'Sustained Vitality, Ever Rejuvenated'. Taking three characters out of the eight, the allusion to the family surname and the adage is subtle but clear.
As the branches multiplied, the business moved from being a gold shop to a jewellery store. Diamond, jade and pearl became mainstays. Watches from Rolex, Tudor and other brands were introduced.
In 1995, www.chowsangsang.com and www.emphasis.com both went online, the first jewellery store websites in Hong Kong to do so.
Became a member of the newly founded Shanghai Diamond Exchange, faciliating the importation of diamonds into China.
In recognition of the Group's digital transformation, omni-channel strategy and the pursuit of enhancing customer experience through technology, Chow Sang Sang has been awarded 'the Enterprise of the Year' in the Dingge – Digital Transformation Awards 2021 organised by Harvard Business Review and SAP.