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#2023
The new era of gold jewellery
Be it wedding jewellery or auspicious charms for blessings and protection, pure gold jewellery has always played an important role in Chinese culture. With the innovation and advancement of gold jewellery manufacturing techniques, there are more design possibilities than ever. This new artistic movement is taking a fresh and forward-looking approach to creating contemporary gold jewellery, some of which go way beyond traditional designs. Take the two latest collections from Chow Sang Sang, Mirror Gold and gin, which break staid stereotypes for gold and unleash a bold new tide of expressive gold jewellery.

Both collections feature gold jewellery crafted with 5G gold, an innovative smelting technique that enhances the hardness and durability of pure gold. This makes it less easy for the jewellery to deform, opening the door for new creations that weren’t possible before.

Mirror Gold collection features jewellery with a highly reflective mirror effect in a beehive pattern that radiates brilliance from every angle. The other new collection release is the gin series, which features elegant geometric motifs that break-through the glass ceiling of established design principles associated with traditional gold jewellery. These collections are perfect for daily wear, whether as a cool accent to your work attire or date night outfit.
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Bangle
When going for a chic or all-black look, accessorise with a gold bangle for just a hint of modern luxury. A simple 999.9 gold bracelet, worn alone or stacked, can make your carefully crafted look stand out, with a captivating sparkle which radiates confidence.

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gin
Gold Bangle
Inspired by the Möbius loop, this elegant and fashionable piece represents remaining loyal to one’s partner, to oneself, and to the spirit of endless love in the modern age.
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Mirror Gold
Gold Bangle
This piece shows off exquisite balance and a modern femininity. Serving as an assured addition of style to daily wear looks, it features beaded edges accentuating the chequered outline.
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Earrings
A pair of eye-catching earrings can go a long way to express your personal style and personality. When wearing sleek clothing in neutral tones, consider opting for larger and more elaborate earrings to make the entire ensemble more eye-catching. When wearing patterned or colourful clothing, opt for simpler styles to achieve harmony across the whole aesthetic.



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gin
Gold Earrings
An addition of style to daily outfits that is easy to wear and can rise to any occasion, these round platelet-finished discs are refined by a waved surface pattern to reflect light gently, for a natural gleam.
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gin
Gold Earrings
Inspired by bold, geometric shapes, the two bands are defined by the addition of different textures for an enhanced layering effect. This fashionable piece elevates office wear or smart-casual wardrobe favourites.

Necklace
When choosing a necklace, aside from style and aesthetics, it is also important to select the appropriate length to match your outfit and body type. For example, a short necklace is suitable for round-collared tops, while a long necklace complements sweaters and knitted tops. If you are wearing other accessories such as earrings and rings, ensure that the style and material of the necklace matches well with the other items to create a cohesive look.



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gin
Gold Necklace
With an enhanced layering technique, this piece features various overlapping rings with polished and matte-finished texture to harmoniously meld gentleness and vibrancy.
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gin
Gold Necklace
The star elements, which hang like gentle constellations, reveal a golden sparkle and a sense of continuity and awe, adding elegance to the everyday, and hinting at a galaxy of opportunity for the modern girl.
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Bracelet
Wearing a bracelet adds an extra sparkle of fun and playful decadence to your outfit, and can easily soften hard lines of corporate attire, or raise the bar on what can be achieved from simple casualwear. Similar to bracelets, they can be worn alone or stacked - or pair them with a gold bracelet to create your own unique style and showcase your individual taste.



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gin
Gold Diamond Bracelet
Discs of two different surfaces, one of them enhanced by micro diamond setting, the other refined by meticulous patterning, adds a fashionable flow to virtually any look.
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gin
Gold Diamond Bracelet
Exquisite gold jewellery with contemporary aesthetics designs in the spirit of GIN, this 999.9 bracelet is crafted to feature a single round-brilliant diamond.

Gold jewellery is no longer “dated” or “only worn during weddings”, as can be seen from the new wave of inspiring and modern designs. Moreover, innovative techniques have allowed for durable gold jewellery that can be worn on a daily basis. “Shine with the times” with these immaculate new collections, and visit Chow Sang Sang Eshop to select your favourite gold jewellery.

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