With its vibrant, elegant, and dynamic form, the fish perfectly embodies our core brand values of “Sustained Vitality, Ever Rejuvenated” inspired by the wisdom from a Chinese classic “I Ching”.
The Dynamic Beauty of Fish in Jewellery
Our brand reimagines the form of 'fish' through a fresh aesthetic lens. This dynamic composition not only accentuates the graceful choreography of schooling fish but also captures the sea's vibrant movement, embodying the brand's philosophy of continuous improvement and pursuit of sustainability.
ENERGY
Leaping with the vitality of a fish, exuding confidence, and achieving extraordinary success. Their powerful movements symbolise resilience, energy, and the ability to overcome challenges.
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PROSPERITY
The pronunciation of fish in Chinese, 'yú,' is a homophone for 'abundance.' This phonetic similarity has led to fish becoming a symbol of wealth and prosperity in Chinese culture. It also represents joy and good fortune, fertility and vitality.
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ELEGANCE
Fish glide gracefully through the water, showcasing effortless elegance and radiating a lively charm.
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The collection features a variety of precious metals, crafted with exceptional workmanship and advanced techniques, each offering unique textures and styles.
Breaking from traditional gold jewellery
Durable Gold Craftsmanship
Utilising exceptional goldsmithing techniques, the jewellery is refined for durability, making it more lightweight and robust, and rendering an ideal setting for diamonds in gold.
CNC Cutting
Adopting CNC cutting techniques, intricate marquise patterns are directly carved on the base prototype, creating a refined sense of depth and intricacy in the motifs.
Micro Diamond Setting
Diamonds are micro-set into the gold using delicate craftsmanship by skilled artisans.
Sand Blasting
Each piece is hand-finished by jewellers with a silk-like surface treatment, creating a touch as soft and refined as silk.
Elegance Unveiled Through Perfect Lines and Layers
Real Multi-tone Technique
Certain 18K gold varieties (rose and white) utilise Real Multi-tone techniques, where different coloured metals are separated and treated individually. This enhances the clarity of the metal hues, ensuring the jewellery retains its timeless appeal.
Micro Diamond Setting
Diamonds are micro-set into the 18K gold using delicate craftsmanship by skilled artisans.
High-Gloss Polishing Craftsmanship
Meticulously polished to a high-gloss finish, the abstract fish and wave patterns come to life, their three-dimensional beauty enhanced by the dazzling reflections.
The fish, representing boundless energy and prosperity. Our brand's fish motif has evolved, from bold strokes that formed a dynamic symbol, to design that adopted simplicity and fluidity recently. Years of evolution have highlighted the design's vitality and the brand's relentless innovation.
The Fusion of Philosophy and Jewellery: Exploring YuYu's Creations
2011, we reinterpreted the beauty of fish through jewellery, creating a collection called YuYu. Inspired by the elegant lines of fish, this collection embodies the profound meaning of "endless vitality." Our design team used abstract lines to capture the agility of "leaping fish," perfectly showcasing the dynamic and lively essence of fish.
One of the most iconic series draws inspiration from "Tai Chi" in the I Ching philosophy, shaping the fish's harmonious and continuous posture. This imbued the pieces with beautiful symbolism and unique brand characteristics.
The Brand's Flagship Collection: YuYu
In 2024, our design team unveils a new chapter in the YuYu Collection, artfully blending minimalist elongated lines with aquatic shapes and oceanic rhythms. This dynamic composition not only accentuates the graceful choreography of schooling fish but also captures the sea's vibrant movement, embodying the brand's philosophy of continuous improvement and pursuit of sustainability.
Seamless layering extends the fish motif, highlighting the refined aesthetics of Eastern philosophy.
Designed with a 360-degree floating effect, this piece is carefully crafted from every angle. The piece combines various precious metals and colours, accented with finely set diamonds to enhance its depth. Its versatile styling creates a dynamic blend of modernity, elegance, and sophistication.
