Chow Sang Sang has always been committed to its brand value of “Sustained Vitality, Ever Rejuvenated”. In order to raise public concern about marine ecology, Chow Sang Sang invited local start-up archiREEF, which has previously co-operated with the Agriculture, Fisheries and Conservation Department, to assist in launching the “Harbour of Love” coral restoration campaign. Starting from November 2022, the campaign targets to cultivate 20 square meters of coral inside the Hong Kong sea area through setting up terracotta reef trays under the sea, developed by archiREEF using 3D printing technology. This allows fallen corals to attach and grow, providing an ideal environment for coral growth. Chow Sang Sang has specially invited Jeffery Ngai, the new-generation popular artist, to dive into the Sai Kung sea area with the team to cultivate the first batch of coral.

Chow Sang Sang has also launched the “Coral Adoption Campaign” to encourage public participation in this meaningful campaign; customers who spend HK$18,000 or above on designated jewellery products at the Harbour City Jewellery Concept Store within the promotional period (from 10 November 2022 to 31 December 2022) will be eligible to adopt one piece of coral (limited to 300 pieces) grown by Chow Sang Sang in the Hong Kong sea area. An e-certificate with a unique coral number will be issued as a souvenir to be treasured.

Shop OT276-7, Level 2, Ocean Terminal, Harbour City, TST, Kowloon, Kowloon, Hong Kong

Tel: 2735 6422