The Chow Sang Sang brand name is synonymous with style, premium and vitality. With a vision of a lifetime of Joy experience, Chow Sang Sang is committed to adorn every woman with passion and delights through the delivery of its extraordinary and exemplary jewellery.

This vision is embedded in the newly introduced visual identity of the brand. Apart from the bilingual typography of Chow Sang Sang, a sculptural pattern derived from a fleet of ocean fish spiraling upwards vividly depicts the virtues of rejuvenation and motivation behind the brand.

With a rich heritage spanning over 70 years, Chow Sang Sang is the leading jewellery retailer and manufacturer in the Greater China region, operating more than 100 shops in China, Hong Kong, Macau and Taiwan. In 2005, it was chosen one of the 93 DTC Sightholders in the world, which truly reflects its achievement in manufacturing and distributing diamonds.

Chow Sang Sang also endeavors to uphold consumer rights, satisfy customers by offering best-quality merchandise, create enjoyment by providing top-class service and engender goodwill by striving for continuous improvement.