Heritage and Milestones

Milestones

1934

1934
Mr. Chow Fang Pu set up "Chow Sang Sang Goldsmith" in Guangzhou.  The name is a masterful contraction of the adage "周而復始 生生不息“  which means 'Sustained Vitality, Ever Rejuvenated'. Taking three characters out of the eight, the allusion to the family surname and the adage is subtle but clear.
In 1938, Guangzhou fell to the Japanese in their invasion of China.  Mr. Chow Fang Pu moved his family and relocated the business to Macau.

1940s

1941
Mr. Chow Fang Pu divided his shops among his sons in 1941. The shop in Macau was endowed to Mr. Chow Kwen Ling, Dr. Chow Kwen Lim and Mr. Chow Kwen Yum. 
1948
In 1948, the three brothers opened a shop in Shanghai Street, Mong Kok, Hong Kong.

1950s

In 1957, the three brothers formed Chow Sang Sang Jewellery & Goldsmith Co. Ltd.  in Hong Kong. A shop in Yau Ma Tei carried the new name.

1960s

As the branches multiplied, the business moved from being a gold shop to a jewellery store. Diamond, jade and pearl became mainstays. Watches from Rolex, Tudor and other brands were introduced.
Store opening in Yuen Long in 1963.

1970s

In 1971, the company changed its name to "Chow Sang Sang Jewellery Company Limited".
In 1973, Chow Sang Sang became the first jewellery company to be publicly listed in Hong Kong, under Stock Code 116. 
In 1979, the Chow Sang Sang Building in Jordan was completed.

1980s

The first to use computer driven electronic balances for (1) weighing and tagging of gold ornaments and (b) searching of gold droplets to make up ingots of fixed weights. Both labour and errors were reduced. 
A store opening in Tsuen Wan.
In 1983, a year of the pig, the first ever stylized pig in pure gold was rolled out. Riding on its success, the Company has since brought out many series of the "Chinese zodiac" animals. 
Another store opening event in Tsuen Wan in 1985.
A Mong Kok store opening.
Another opening in Nathan Road, Mong Kok.

1990s

Store opening in Tuen Mun.
In 1990, Chow Sang Sang Precious Metal Laboratory became the first commercial organization to attain accreditation for gold testing from The Hong Kong Laboratory Accreditation Scheme (HOKLAS) under the Hong Kong Trade and Industry Department. In 1995 testing for platinum was also accredited. 
The Corporate Gift Team was formed to offer one-stop service to businesses.
Our designers won numerous awards in design competitions. These striking pieces were winners in the “De Beers Diamonds – International Awards” and the “Hong Kong Diamond Design Competition”. 
In 1994, Emphasis Jewellery was set up as a trend-setting jewellery shop with a cosy atmosphere.
The winning pieces of Chuk Kam Jewellery Design Competition organized by the Hong Kong Jewellers' & Goldsmiths' Association in 1994.
Store opening in North Point in 1995.
"Emphasis Jewellery" entered the Taiwan market in 1995.
In 1995, www.chowsangsang.com and www.emphasis.com both went online, the first jewellery store websites in Hong Kong to do so.
The character Doraemon appeared in a collection of jewellery based on cartoon characters.
 Sailor Moon made her debut.
Crayon Shin-chan came on board.  
In 1995, the musical "Phantom of the Opera" first came to Hong Kong. A collection of pins made based on the Mask was rolled out under an exclusive license.
 In 1997, Hello Kitty and her friends came on the scene.
In 1998, Chow Sang Sang's retail management system was certified under ISO 9002 Standard,  the first jewellery company in Hong Kong to have done so.
In 1999, Ultraman joined the ranks.

2000s

Chow Sang Sang "e-shop" started its operation. 
In 2004, an agreement was signed to fit out and operate a jewellery store in Hong Kong Disneyland.
2004. Licensed to use Mickey Mouse and other Disney characters as design themes.
The winning piece in the International Diamond Jewellery Design Competition organized by Diamond Trading Company (DTC) in 2004 - Powdery Snow. 
In 2005, Chow Sang Sang became a select client ("Sightholder") of the Diamond Trading Company (DTC) of the De Beers group, thus able to source rough diamonds directly from the world's largest supplier.
2005. Hong Kong Disneyland opened. Inside, Midtown Jewelry, owned and operated by Chow Sang Sang, started business at the same time.
Received the "Caring Company" hallmark for Year 2004/05 bestowed by The Hong Kong Council of Social Service. 
To give Chow Sang Sang Jewellery a more prominent identity, it was given a new logo, as distinct from the Group's logo in 2006.
2006. The collection Diamond in Motion made its first appearance.








Launched a new timepiece-influenced
Diamond in Motion collection in 2006.
The winning piece in the Chuk Kam Jewellery Design Competition organized by the Hong Kong Jewellers' & Goldsmiths' Association in 2006 - Undying Diva, Dance for Peace. 
2007. Became a member of the newly founded Shanghai Diamond Exchange, faciliating the importation of diamonds into China.
Opening of the Mongkok Megastore in 2007.
Chow Sang Sang enjoyed wide recognition for its branding and service quality, as attested by the citations from numerous surveys and nominations. 
2008. Chow Sang Sang eShop extended online jewellery shopping services to Mainland China.
2009. Sanlitun, Beijing. The first flagship store in China with 3 storeys and 600 sq.m.
2009, Flagship store in Central, Hong Kong.
2009. Opening event for two stores on Nanjing Road East, Shanghai.

Now

2010 World Expo Shanghai. The Love Diamond Antwerp Diamond Museum Collection was exhibited in the Belgium Pavilion.
In 2011, a new pearl brand La Pelle was founded.
2012, the iconic shop at Carnarvon Road, Tsim Sha Tsui,  opened.
In 2012, the diamond brand Infini Love Diamond was inaugurated.
2013. Chow Sang Sang Production Centre in Shunde started operation. The purpose-built facility utilizes the latest technology in energy saving, emission reduction and production technologies. The formal opening ceremony took place on 21st March 2014.
Launched the youthful charm bracelet collection Charme in 2013.
Chow Sang Sang launched wedding bands collection Promessa in 2013.
Chow Sang Sang launched Platinum Lace collection in 2013.




 
The winning piece of The 15th Hong Kong Jewellery Design Competition in 2013 -“ The One and Only”. 
2013. Chow Sang Sang Production Centre in Shunde started operation. The purpose-built facility utilizes the latest technology in energy saving, emission reduction and production technologies. The formal opening ceremony took place on 21st March 2014.
Celebrating the 80th Anniversary of Chow Sang Sang Group.
Chow Sang Sang Shunde Precious Metal Laboratory qualified as an accredited laboratory under the China National Accreditation Service for Conformity Assessment (CNAS).
Chow Sang Sang launched g* COLLECTION in 2015.
Chow Sang Sang won a “Best of Show Award - Open Group” award in the 16th Hong Kong Jewellery Design Competition.
Chow Sang Sang unveiled Omni Channel and one of it, Magic Mirror on the wall, won a gold award for Best Idea of Retail in the Marketing Magazine -MARKies Awards 2015.
香港、澳門及海外
HONG KONG, MACAU
AND OVERSEAS
中国内地
MAINLAND CHINA
台灣
TAIWAN